Web-marketing to China?

This blog has existed for over 2 years, yet until now it had a big lacuna on its visitors map: China. Yesterday it happened – first two Chinese visitors. Mind you, according to this article wordpress.com is out of the blocked list since October 2012. So what’s taken them so long? I see three possibilities – either WordPress is not popular in China, or it is excluded from search engine results, or traffic from China is rerouted through other locations.

]All have interesting implications for the WordPress business model, ad delivery, marketing, as well as VPN providers and their opportunities. It’s not a secret that WordPress makes money through placing ads into blogs. Knowing the location of a VPN user will deliver personalized, location based ads, and higher revenue. At any rate – this is how the map looks now.



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